I genuinely love supporting local crafters and independent businesses, but when it comes to candles I’ve always believed that good old saying ‘you get what you pay for’ and as a result, I’m a sucker for Jo Malone. That was the excuse I gave to my boyfriend each time I returned home with a candle that cost the equivalent of my weekly food shop. Given the fact w’re both as stubborn as each other, we agreed to disagree and my extravagant candle purchases became embarrassingly routine.
So I honestly don’t know which one of us was more thrilled when I randomly bumped (not literally) into Willow & White Candle Co at a craft market. I know I’ve mentioned before that I’m drawn to colourful, vibrant stalls but when it comes to candles, that’s not the case (after all, if they’re going on display in my home, they should have the instant ability to fit into any surroundings…right?). I loved the sleek, simplicity of their packaging, which reminded me of the luxury candles I had purchased one too many of.
Willow & White Candle Co is run by two sisters, Susie and Linda from South-West Scotland, who wanted to create ‘truly luxurious candles at an affordable price.’ Their focus has always been on making ‘a little bit of luxury’ accessible to everyone, whilst sourcing ingredients that are environmentally friendly. All of their candles and melts are made from natural soy wax which – unlike paraffin wax – doesn’t increase CO2 levels in the atmosphere. Soy wax is non toxic, burns much cleaner and that ghastly soot I get from so many candles (including my beloved Jo Malone) never appears. To be honest, they sounded (and smelled) too good to be true. I had to try them out for myself.
I went for the wax melts because I never burn melts and thought it would be interesting to give them a go. So I got myself a burner (I very quickly learned that not all burners are suitable for wax melts and can crack, who knew?) and decided to put their Sea Salt & Wood Sage melts up against the might of my Jo Malone candle – a David and Goliath battle if ever there was one.
Sea Salt & Wood Sage
I took one of the wax melts from the packaging, placed it in my burner, lit the tea light candle and settled down with Giovanna Fletcher’s ‘Always With Love’ and a mug of my favourite peppermint tea. The wax cube took a minute or two to melt down entirely and gradually, this beautiful aroma started to fill the room.
The scent is beautiful: warm, woody, and musky – exactly the sort of fragrance I gravitate towards. In comparison to the Jo Malone candle, I’m genuinely shocked I’m about to make this statement: I prefer Willow & White’s fragrance. In my opinion, they beat Jo Malone to the finish point by the very smallest of margins . With the wax melts, the fragrance isn’t as dominant and overbearing which make its much more pleasant and comforting. As much as I love the Jo Malone scent, it’s incredibly powerful and can sometimes become a little too much (cue the headache). I found the aroma from the wax melts to be relaxing, calming and just ever so slightly more subtle. My other half is a huge fan too because at £4.75 for a pack of six melts, he’s over the moon (so is my bank balance). He also loves this fragrance (as does my mum and sister) so all round, I’m definitely converted. No more Jo Malone Wood Sage & Sea Salt candles for me!
And I do love my candles, but thankfully Willow & White have got me covered. The above fragrance (along with many others such as Lime, Basil & Mandarin, Blackberry & Bay, Amber & Lavender and Nutmeg & Ginger) are not only available to purchase as wax melts, but also as votive candles (burn time: approx 10 hours) , glass jar candles (burn time: approx 45 hours) and three wick candles (burn time: approx 30 – 35 hours). And they cost a mere fraction of my Jo Malone candles at £5.00 for the votives, £12.50 for the glass jar candles and £19.50 for the three wick candles. If you’re not a candle fan, reed diffusers are also available (thinking about getting one for my mum; not ideal having candles with a huge chocolate Labrador constantly wagging his tail).
Willow & White Candle Co have now become my candle company of choice. And with all the money I’m saving, I have no excuse not to try each and every one of their fragrances. As for ‘you get what you pay for’, I’m no longer a fan of that statement. Everyone deserves a little bit of luxury that doesn’t cost the earth. And thanks to Susie and Linda, we can all have just that.
Willow & White are another Scottish company that have highlighted my reasons for starting this blog. It is so important to support local, small creative businesses. Approach these businesses with an open mind, forget the huge name brands that dominate our society and I promise, you won’t be disappointed.
Product provided for review purposes. Read my full disclaimer here.